Helping Founders Connect IRL at Crypto Conferences
Protocol Labs, 2022-2024
The Challenge:
The investment management team had built core networking tools—like a member directory, events portal, and office hours scheduler—for Protocol Labs’ portfolio companies. However, usage was low.
As the lead designer and operator on the team, I needed a way to increase adoption and prove the value of these tools to both founders and internal leadership, especially our own CEO.
Increasing Subscription Revenue for FinViz
Smart Interface Design Patters Course, 2024-2025
| Student
The Challenge:
FinViz wanted to reduce the time for users to upgrade to it's paid Elite subscription from 42 to 21 days and increase its active users by 30%.
Unfortunately, the stock screener's complexity created a steep learning curve for new users, limiting engagement and conversion.
Full Case Study
Coming Soon
Improving Mobile Purchase Satisfaction at the Vienna Opera House
Smart Interface Design Patters Course, 2024
| Student
The Challenge:
The Vienna Opera House sells out performance, yet many visitors are dissatisfied with their seats due to unexpectedly bad views. The mobile booking experience lacks critical seat information, making it difficult for users to find the best value for their budget.
Improving purchase satisfaction is also key to increasing annual card sign-ups, a priority for the venue to lock in recurring revenue.